56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
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Investing in Brand Marketing
Brand marketing is any demand marketing execution that's not measured on direct attribution r o i think i lift e that from one of your linkton posts. Brand also doesn't have to just be in product experience, once they become a customer. So those are too, like misconceptions that i see a lot with companies. And so am yes, that's happy to answer any more questionsut, like, i could go on forever on this one, ok.
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