56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
GTM Live
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Are You a Marketer, and You Believe in Brand?
Marketing is about channel breakdowns, offspend o attribution. If you're a marketer, do you want to waste three years of your career trying to convince a ceo that you don't need channel attribution for linked, inorganic content marketing? "When you make people jump through hoops, they don't actually do with the things you want them to do"
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