56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
GTM Live
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Do You Have a Test Landing Page Strategy?
Companies spend so much time trying to increase the conversion rate on their e book down load, and the actual impact on the business is absolutely nothing. It's that friction between volume and actual inten that convertstink. People are obsessed with volume across everything. Volume means nothing if it doesn't materialize. You can drive a thousand conversions for ten dollars in edwards,. depending on what your what the conversion point is and how you're measuring it. But we talked about this alot last night on the on the demand genly session that i do with catano denarty.
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