56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
GTM Live
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The Ebok as a Lead Magnet Is the Issue
i still believe the ebok as em a lead maginet, and content, generally, using content as lead magnets has a lot of er. There is a good use case for it, but i just think the way you have to go about it is different. For example, how we'd run any content magnet that we produce at cognizm is, it starts with our c o play. We sit down and make a content plan for the half of the year. And they essentially make up the chapters of the end result - which will be this big evoch em. So then we get co j we get consistent stream of leads, and we get, at the end of it,
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