56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
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Is a B M a Good Marketing Strategy?
A b m is just demand jan company phermographic targeting, just defining your i c p and doing marketing. A lot of companies that are doing a b m want that result to morrow. Most companies are not ar are only driving to a sales meeting. Like their marketing team is running performance downward so that they can do sales. They're not, yo, say, abam, looks i linoexactly.
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