56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
GTM Live
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The Success Metric of an E-Book Should Be How Many People Talk About How Good It Was
The focus has to be on the quality. And then it's about thinking differently about how you get peoplet we talked about this last night. Gitano denard, an interesting thought is like the success metric of an e book should be how many people talk to your salesharps about how good it was. But nobody actually looks at the engagement metrics of content. They just look at the number. The company's focus on the metrics and doesn't focus on actually make a difference to our buyer. Yes.
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