56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
GTM Live
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Leed Scorers
Marketers often get bogged down in the details, or exactly defining that lead score. Most companies spend two years building a weed scoring model and they can't produce good content for linked in. They never talk to customers. And lastly, like you said, it is a complete waste of time for most companies.
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