56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
GTM Live
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The Problem of Attribution in Sales Marketing
Marketing a life cycle. It its really hard to make an informed decision about what's happenin in your marketing if you spend all your time in gugo analytics or invisible, he says. A lot of people in marketing ops do fit into that camp - they don't talk to customers and look just at the data. Em: Howdo you tackle revenue actribution between sales marketing er when you run an a b m programme? Or even just how do you tackle the problem of attribution? "I'm not sure i have much to add on that," she replies.
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