56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
GTM Live
00:00
Hubspot's Growth Targets
It depends on the type of business. How broad is your target audience, whone or your growth targets? I think those other key factorsn in deciding on weather gated content an te books are potentially right for you e as a tactic. One thing that at congesan, our marking team is at measured on revenue targets. We arnt measured on leads or anything over do. So i want to get something in here just before i lose it. It's been a decade since a lot of that stuff was in its prime. And so in ten years, people will look back and be like, i wish i did more on linked in, but you can't see it right now
Transcript
Play full episode
