56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
GTM Live
00:00
The Linkton Channel or Social Chattels?
Companies spend so much time and resources on s o that they don't do a lot of th other things well. Companies love to run o to e book, things like that, because they can measure it. So what if, instead of gating the ebook, we just pushed it out to eve one in short form content on social? How many more results would that have driven? And so those a, those are some of the things that i, i think about.
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