56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
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How Are You Tracking Your Revenue?
There's nothin under tem revenue through an inbound sails conversion, a demo request, a contact us, a live chat. That is the key metric. The second one next to that is the custom acquisition cost of those of those conversions. And then backing into that, cost per escuo and cost per demo request. But i'm not reporting on web sight visits to the board, nor am i reporting it to the people that we work with,. ecause i just don't think it's important.
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