56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
GTM Live
00:00
Is Your Outbound Sales Team Wasted Time?
The lead volume metric just comes back to the corthesis. The conversion rates through the funnel are so much better that the custom acquisition cost is lower. All those people's time could be better spent running a b m programes, strategic outbound,. creating content for linked in and all these different things instead of rchasing people that do not want to hear from theman.
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