Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Introduction
00:00 • 2min
The Product Marketing Manager (PM)
01:34 • 4min
The Marketing Side of a Persona
05:18 • 3min
How to Craft a Great Product Message
08:24 • 3min
How to Craft a Product Message
11:12 • 3min
How to Influence Your Customer's First Impression
14:07 • 4min
Using Industry Jargon in a Product Description
17:46 • 2min
How to Create Short Messages for Your Product
19:20 • 3min
Product Marketing - How to Whiteboard a Product Launch
22:24 • 3min
Identifying the Direct Responsible Individual for a Product or Technology
25:14 • 4min
Launch Trackers Are a Great Way to Launch a Product
28:54 • 2min
GTM Planning - Pre Launch, Launch and Post Launch
30:57 • 3min
Scrum - What Does Launch Mean?
33:41 • 3min
Launch Darkly - How to Get Your Product Ready for Launch
36:20 • 3min
How to Plan a Successful Beta Launch
39:05 • 3min
Bata Tests Are a Great Way to Evaluate Product Launches
41:55 • 3min
How to Launch a New Product
44:39 • 4min
Launch Planning for Product Launches
48:13 • 2min
How to Launch a New Product?
50:18 • 3min
The Four Peas Framework
53:24 • 3min
Product Marketing and Customer Life Cycle
56:19 • 3min
The Customer Life Cycle
59:15 • 3min
Search Engine Optimization and Marketing - What You Should Know
01:01:51 • 3min
How to Launch a Product?
01:04:40 • 5min