How to Plan a Successful Beta Launch

The key to planning a beta is thinking about how perfect your launch needs to be. Most companies take a hybride approach, which means you'll have some type of betayou will either own or be heavily involved in product testing. A few key things that will help you run a successful beta test are as follows: Make sure your beta group matches your target sonas this will insure that the people testing are the people you want to reach. Test your product messaging with any out reach you do and include the product messaging you think will make them want to use the product.