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Chapter 8 Bringing Your Product to Market - The Product Book

The Product Podcast

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The Customer Life Cycle

A social ad is an add you pay for on the social network, whether it's a text add on twitter or an image on instigram. What marketers love about on line marketing is that it can be very targeted. This helps insure your advertising reaches the right personas. The next life cycle phase is about getting people to trust your product will deliver on its promise and to buy it. Offering money back guarantees is a common technique here. Ffiliate marketing can help move customers through these steps.

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