Chapter 8 Bringing Your Product to Market - The Product Book
The Product Podcast
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Using Industry Jargon in a Product Description
With consumer products, this means not using industry jargon. You'll likely need to cross out and rewrite some of your why should the customer are descriptions. With enterprise software or specific targeted products, you often want to use certain buzz words that a customer is looking for. Your message gets bonus points if it really creates images and evokes emotions in a customers mind.
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