Product Marketing - How to Whiteboard a Product Launch

The quickest way for a p m to lose the respect of engineering is to make the product sound boring or obscure. Make sure your message clearly higlights how your product will help your customers improve their lives. Ask the d r i to whiteboard it for you. For example, if your new feature is a teutorial section on the web site, tell a story about the customer can use these simple te Tutorials to become an expert very quickly. Finally, remember that your message is not about what the product does. It's aboutwhat the product lets the customer do.