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Chapter 8 Bringing Your Product to Market - The Product Book

The Product Podcast

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Bata Tests Are a Great Way to Evaluate Product Launches

Bata tests give you a chance to see if your product addresses customers needs successfully. With a small group, this gives you useful data about things you'll want to address before lunch. Assess your feedback and use it to inform launch decisions. The most common result of a bata test is that you use the results to make a few minor changes in bug fixes,. Then you do another bata test. In each the product will be ready to launch.

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