Chapter 8 Bringing Your Product to Market - The Product Book
The Product Podcast
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The Marketing Side of a Persona
As you do your customer research, fill out these blocks and expand your persona to include the marketing side. By fleshing out the marketing side of a persona, you'll help the marketing team make successful decisions. Once you know what your personas are, you can figure out what as the customers they represent use to learn about and purchase new products.
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