Identifying the Direct Responsible Individual for a Product or Technology

Ask the engineer or scientist most directly responsible for that particular bit to explain it to you in detail. In some cases, particularly with small start ups, it may be the founder. Often it's the product's chief architect who directs the engineering team. At sonic solutions, it was doctor andy moore. At apple, it was usually randy ubelos. And at d x o, it is often doctor frederick guichard. Many companies create launch check lists, preset templets of the information the marketing team needs to launch a product. The problem is that not every product launch is the same either in terms of the product your launching or how people receive information.