Chapter 8 Bringing Your Product to Market - The Product Book
The Product Podcast
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How to Craft a Product Message
There are three key questions our theme should answer. Why is this product or company important? Why are you doing this? What's special about your company's mission that will make a customer want your product over competitor's? Ideally, there will be one fundamental theme that answers those three questions. Another element to look at is what's fresh and new about the product.
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