How to Influence Your Customer's First Impression

First impressions have a big effect on our attitudes. In your notes for your product, write down what you feel each persona's first impression of your product will be. If you need to influence that impression, write down how you want to shift the perception finding your company's voice. Some companies will create formal style guide lines for their brands voice and require everything from alert panels in the product to every add to conform to them. This can make it hard to adapt your message for different customers. We recommend having a general sense of the voice you want your brand to have but use that as a starting point and not a required approach.