Scrum - What Does Launch Mean?

For existing products, the launch timing depends on the launch typein goal. If it's a big up date that will encourage new customers to buy your product, then you'll likely treat it like a new product and aline the release with your customers buying habits. Smaller releases, timing varies a lot. The only rule thumb for these smaller releases is to release earlier in the week so that if any support issues arise, your team doesn't have to work over the week end. For larger releases, such as an important new feature, the company might choose to deploy the code internally, but not release it publicly until a certain date.