Chapter 8 Bringing Your Product to Market - The Product Book
The Product Podcast
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Product Marketing and Customer Life Cycle
The nice thing about planning thoroughly before launch is that during launch, you're mainly executing on your plan. If you're not selling where your customers are, you'll miss out launch. In chapter nine, we'll go into more detail for what you, the p m will do post launch. The marketing and ales teams will focus on how to promote and sell the new current version.
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