The Product Marketing Manager (PM)

Marketing and sales teams exist to make sure the right customers learn about, find and buy your product. To insure a successful launch, you'll work closely with the marketing team. Some companies even have a second role within marketing related to product management. The product marketing manager is an expert on the customer and the buyer. A p m m will focus internally on getting the product built. During launch, a p m m is responsible for figuring out how to explain the product to the customers.