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Chapter 8 Bringing Your Product to Market - The Product Book

The Product Podcast

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Launch Trackers Are a Great Way to Launch a Product

A great way to launch a product is to form a team with representatives from each key group. Each week, the team will meet to make sure everything is on track to insure a successful launch. For these meetings, it's helpful to create a launch tracker to organize the launch. In the same way the p r d is a living document that acts as the key product resource as you build the product, this launch tracker will be your launch reference.

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