The Four Peas Framework

A marketing framework that's very handy for the launch team to keep in mind as they determine how to launch a product. The four peas framework is a guide to making marketing decisions and a reminder of key decisions you have to make when launching a product. Includes both the obvious parts of the product, what is it? Who's it for? What's the benefit? Along with the non obvious, non obvious elements include the packaging, accessories, support, warranty and return policy.