Full-Funnel B2B Marketing Show

Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero

Apr 24, 2023

47:34

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Episode notes

Introduction

2min

Seagate's ABM Strategy

3min

How to Use Omnichannel to Generate Leads

3min

How to Use ABM Platforms to Drive the Pipeline

4min

How to Setup an Automated Campaign

4min

How to Score Your Sales Force Activities

3min

The Importance of Intent Scores in Sales

2min

How Demand-Based Platforms Support Sales

2min

How Transmission Ad Agency Scores Accounts

2min

10.

The Effect of Ad Personalization on Conversion Rates

3min

11.

How to Split Your One to One Campaigns

2min

12.

How to Budget ABM Campaigns

2min

13.

The Importance of Man Base in the Advertising Space

2min

14.

How Long Does the AVM Program Cycle Last?

2min

15.

How to Use Demand-Based Integration for Paid Acquisition for ABM

2min

16.

How Many Accounts Should I Use for a Pilot Campaign?

3min

17.

How to Get Support and Buy in From Sales

2min

18.

How to Optimize Your Content Strategy for Different Levels of the Funnel

3min

19.

How to Revisit Account Lists for Success in an Ever-Changing Organization

2min

20.

How to Target a Group of Companies

2min

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

In this video, we're going to show you how to launch omnichannel ABM campaigns, including paid social and direct buys.

Omnichannel ABM campaigns allow you to engage with your customers from multiple channels, which can help you reach your target audience more effectively.

We cover:

- Planning and setting up omnichannel ABM strategy
- Selecting the right stack
- Budgeting ABM
- How to create a scoring methodology and use that to prioritize accounts for sales to enable their outreach
- ABM campaigns Dan runs together with sales

STACK MENTIONED

- Eloqua - email marketing automation
- Linkedin retargeting
- Salesforce
- Demandbase (prioritization) and display banners
- Techtarget - contacts list
- Scout - chrome extension
- Seamless
- Lusha.

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl

Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Dan Cafiero оn Linkedin: https://www.linkedin.com/in/stapho/

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