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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
How to Revisit Account Lists for Success in an Ever-Changing Organization
Nier Shevazas: Is there any time when you will revisit the list of companies that initially added to ABM campaign and then removed? Lonesoms: I would say revisiting account lists quarterly doesn't hurt just to keep everything as up to date as it can be in an ever-changing organization. If we can't reach an account for six weeks, pull it out. Build a look-alike list based on accounts that are converting. Build a utilized pipeline predict, which is predictive analytics.
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