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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
How to Score Your Sales Force Activities
Audrey, can you describe please your scoring model? I think that's really interesting. How do you assign this course, right? And what is the threshold for sales accepted later? Basically, how the leads kind of process looks like that would be super interesting. Yeah. The score is a mix. So we start with sales force activities that can be responses to paid campaigns, social campaigns. It could be responses to an email responses to a call or essentially just scoring every response to every activity that could happen in sales force. Those scores vary. If you have a tenant event, that's a 15 versus, you know, if you're trying to web and are maybe that's five to
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