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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
The Importance of Intent Scores in Sales
The intent score is super important. And then we have trending intent, which is week over week. What's the most searched topic? So depending on what you're searching for, I'm going to understand what your needs are and then I can put you into more product specific cadence. It helps us understand your use case and better positions you for the product.
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