2min chapter

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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero

Full-Funnel B2B Marketing Show

CHAPTER

The Importance of Man Base in the Advertising Space

Man base has the strongest long term goals of where they want to be. They're probably the best in the space for advertising because that's what they started as, but all these platforms kind of started as one thing. But I think we'll see with the economy kind of in this current situation, a lot of these companies might end up merging and becoming one,. That way you don't have to fight over each other.

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