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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
How to Use Omnichannel to Generate Leads
IBM is on an omnichannel strategy included and also paid social. We started off with a focus that we need to fill the funnel, right? We need to fill it with leads for the team to go through. So I went through to traditional channels such as working with media vendors, paid vendors, doing contents indication or BANP programs. And then they'll provide leads week over week with steady pacing.
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