How to Use Omnichannel to Generate Leads

IBM is on an omnichannel strategy included and also paid social. We started off with a focus that we need to fill the funnel, right? We need to fill it with leads for the team to go through. So I went through to traditional channels such as working with media vendors, paid vendors, doing contents indication or BANP programs. And then they'll provide leads week over week with steady pacing.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.