2min chapter

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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero

Full-Funnel B2B Marketing Show

CHAPTER

How Demand-Based Platforms Support Sales

The display Banners are personalized by account name. You can set up campaigns by vertical. There's a lot of different ways to personalize. We put in fake information, like we can append it on the back end and figure out what the actual real information is. And that's a service that sells correctly.

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