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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
Seagate's ABM Strategy
Seagate has been in the data storage game for over 40 years now. I was brought on specifically to help launch ABM initiatives for this new product. Our target titles are mostly ITDM's or IT decision makers, and then those in the sphere of influence could be anyone from cloud architects to anybody that takes part in an IT purchase large enough to be considered for Seagate.
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