Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
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How to Optimize Your Content Strategy for Different Levels of the Funnel
The funnel has always been the funnel, right? And the content you place in it does vary, but it's always been in my mind. Upper funnel is ebooks. It's white papers. It could be unbranded content in healthcare. When you get to mid funnel, you want to show partner and alliance content. You want to show that people are on your team that you're working with the best of the best. We've also seen that a lot of times video works a lot better than traditional white books or ebooks or white papers. Although now that we have chat GPT, you can just summarize an ebook by plugging it into that. So I guess that could change
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