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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
How to Target a Group of Companies
Danielle: One last question. Do you see any advantages in targeting a group, Microsoft, for example, versus a specific subsidiary, let's say Microsoft. Danielle: For us, our products only available in certain areas. We know for a fact that they're on site and that their CEOs, their decision makers are in that area. So again, it's just doing the research and figuring out where your decision makers are, how to target them with what message.
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