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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
How Transmission Ad Agency Scores Accounts
Paul asks, how many accounts are in your ABM program? Currently, I would say 2,000 to 3,000 for the larger 1,000 to many. And you have different nurturing sequence before account becomes sales accepted and for accounts that should be nurtured after outreach. So there's a number of steps involved in a series of different scoring methodologies.
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