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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
How to Use ABM Platforms to Drive the Pipeline
I'm wondering, first of all, let's describe your ABM strategy. So what exactly you are doing? One of the key goals is driving the pipeline. You also mentioned some tactics. I believe that you're running different programs for different tiers. If you can describe the complete strategy, right? And then we can dive into specific tactics. Thank you.
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