How to Use ABM Platforms to Drive the Pipeline

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In this video, we're going to show you how to launch omnichannel ABM campaigns, including paid social and direct buys.


Omnichannel ABM campaigns allow you to engage with your customers from multiple channels, which can help you reach your target audience more effectively.

We cover:

​- Planning and setting up omnichannel ABM strategy
​- Selecting the right stack
​- Budgeting ABM
​- How to create a scoring methodology and use that to prioritize accounts for sales to enable their outreach
​- ABM campaigns Dan runs together with sales

STACK MENTIONED

- Eloqua - email marketing automation
- Linkedin retargeting
- Salesforce
- Demandbase (prioritization) and display banners
- Techtarget - contacts list
- Scout - chrome extension
- Seamless
- Lusha.

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl

Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Dan Cafiero оn Linkedin: https://www.linkedin.com/in/stapho/