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Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
How to Get Support and Buy in From Sales
I want to ask you one of the toughest questions, how to get support and buy in from sales. The honest and open from the beginning, like with ABM, our goal is to book meetings and generate pipeline. How do we do that? We get the programs and platforms in place working together. And then just set up and ready to go. In terms of training, we do one-on-one trainings with sales, we do group trainings,. I've recorded trainings and put them on sales.
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