Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero
Full-Funnel B2B Marketing Show
How Many Accounts Should I Use for a Pilot Campaign?
I think ABM always back to research. You know, like we found out the CIO of Wells Fargo liked Formula and Racing from going on his social channels. It didn't obviously create revenue for a few years, but it was interesting to see that years later, it was up to 15 revenue recurring yearly. And I really want to test that after I heard about that. Got it. Let's call one more question from Martin. What is a good number of accounts for pilot and what is a goodnumber for regular campaigns? Yeah, so it really depends on your goals and what type of campaign.
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