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Principles for clear thinking and confident writing with Ben Putano

Dec 27, 2022

01:37:11

Episode guests

Ben Putano

Highlights

AI Chapters

Episode notes

How to Grab Attention and Influence People

02:53

Great Founders Right - Is There Any Data on That?

02:09

Building and Writing With Empathy

02:05

How to Grab Attention and Influence People

02:53

Introduction

4min

Great Founders Right - Is There Any Data on That?

2min

Writing With Purpose

3min

Writing to Inform - The Inverted Business Pyramid

2min

What's the Product User Story?

4min

I Want to Write a Book by Don't Know Where to Start

2min

Copywriting Is Sales at Scale

2min

The ABC123s of Copywriting

3min

How to Grab Attention and Influence People

3min

10.

Why Should I Care About This?

2min

11.

The Number One Copyright Mistake That We All Make

3min

12.

The ABC 123 Framework - What's Your Mission?

5min

13.

Is a Guarantee So Important?

2min

14.

How to Quantify the Outcome

2min

15.

How to Train Your People as You Scale

5min

16.

The Five Step Framework for Writing Training Material

4min

17.

The Importance of Delivery Format

3min

18.

Writing With Empathy - Six Questions You Should Ask Yourself

5min

19.

The Power of Persuasion

5min

20.

Persuasion - How to Build Your Case Per Se

3min

21.

How to Write Hooks With the ABC123 Copywriting Framework

2min

22.

How to Simplify Your Writing Online

6min

23.

How to Write Fast and Edit Slow

3min

24.

The Four Mindset Shifts

2min

25.

Editing Is Essential to Writing Good Writing

3min

26.

How to Use the Writing to Build a Big Audience

4min

27.

Building and Writing With Empathy

2min

28.

How to Grow on Twitter?

2min

29.

The Final Four

2min

30.

What's on the Shelf?

2min

31.

What's One Thing You've Learned Over the Last Year That Changed Your Life?

3min

32.

Great Founders - A Great Habit to Adopt

2min

Everyone has a writer inside them. Everyone has stories inside them. They have to find a way to unravel it. In this week's episode of the Pursuit of Learning podcast, we are joined by Ben Putano, founder of Damn Gravity Media, and author of the book, Great Founders Write: Principles for Clear Thinking, Confident Thinking and Startup Success. Throughout the conversation, we cover Ben's journey to becoming an author, writing with a purpose, the ABC123 copywriting framework, writing with empathy, the power of persuasion, and more.

Resources

Connect with Ben

LinkedIn - linkedin.com/in/ben-putano/

Twitter - twitter.com/BenjaminPutano

Instagram - https://www.instagram.com/benputano

Website - damngravity.com/books/greatfounderswrite

Book by Ben –

Great Founders Write: Principles for Clear Thinking, Confident Writing, and Startup Success

goodreads.com/book/show/63829773-great-founders-write

Books mentioned in Podcast -

Book by Suneel Gupta –

Backable: The Surprising Truth Behind What Makes People Take a Chance on You