The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

Principles for clear thinking and confident writing with Ben Putano

35 snips
Dec 27, 2022
Guest
Ben Putano
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Writing with Purpose

  • Begin writing with a clear purpose, like informing, persuading, or selling.
  • Define your purpose before you start and place your main point upfront.
ADVICE

Inverted Pyramid

  • Use the inverted pyramid method for informative writing: most important point first, then implications, background, and call to action.
  • Jeff Bezos's CEO resignation letter exemplifies this, starting with the announcement, then the successor, then background.
ADVICE

Product User Story

  • Structure writing using product user stories: 'As a [user], I want [action] so that [success], with [benefits]'.
  • This clarifies audience, desired action, and value proposition, forming hooks and introductions.
Get the Snipd Podcast app to discover more snips from this episode
Get the app