Writing to Inform - The Inverted Business Pyramid

When you're writing to inform, just like the name of the chapter and what we've been talking about implies, you start with the most important point. I think a great example is the letter that Jeff Bezos sent to Amazon and the world announcing his stepping down as CEO. That very first line, very first half of the first line gives you the most important information up front. And then after that, Bezos shares like important details, give some background information on the decision, etc., etc. And at the very end, he shares a call to action. So the inverted business pyramid just is a is a simple, you know, mental framework to remind you to say the most important part up

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