The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI | cover image

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

Copywriting Is Sales at Scale

One really overlooked way to grab attention to write a good hook that I think a lot of people miss is just specificity. One great piece of advice of writing can do the job of a thousand sales people. A founder's job is to sell and copywriting is your number one tool to do that, especially now that we all work in remote environments.

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