The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI | cover image

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

What's the Product User Story?

Clint: One thing that I read in that chapter that fascinated me is you had a concept of a product user story. And it seemed to make so much sense the way you laid the pieces out. Is that something you can take the listeners through on what it is, how we use it and why we're using it that way? Clint: Yeah, as I built my content marketing agency, I ended up working with a lot of super smart people,. almost none of whom would describe themselves as good writers. But there was a subset of people in these companies that were just brilliantly clear. They were the product managers, the lead engineers and then the engineering team.

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