The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI | cover image

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

The Number One Copyright Mistake That We All Make

The ABC 123 framework is based on the four primary needs that people are trying to meet. And then you also list, hey, here's some secondary one, seven or eight. One of the things that became clear when you gave the example of the car company was that we want to be very careful to make sure we're not targeting the lower needs that won't sell. So that's our loss of version theory that we're trying to invoke there.

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