The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI | cover image

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

The ABC 123 Framework - What's Your Mission?

Crossing the T's ABC is all about really making your customer care about you. There are three ways to generate urgency right now: scarcity of a deal, scarcity of time and using action oriented language. Customers want to know that you're in this for the long haul so what is your mission?

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