The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI | cover image

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

How to Grab Attention and Influence People

Funk is similar to fear of missing out, but I think online it's more appropriate and specific to say a fear of not knowing. A great one here is how to win friends and influence people. So this is like the classic curiosity gap that you're opening up. It starts with identifying what your customer wants and then teasing out that they're going to learn it if they take the next step.

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