The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI | cover image

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

The ABC123s of Copywriting

The ABC123s of copywriting are a way to get people's attention, Clint says. The framework was created for companies that had brand awareness already and massive marketing budgets. With startups, you have so many more hurdles to cover, especially today when the competition is fierce or they're never. Gotcha.

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