The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI | cover image

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

Why Should I Care About This?

C stands for care. In other words, why should I care? This is the question that your customer is asking every time they come across any piece of content - let alone yours. People actually care way more about losing their health, wealth, time and happiness than gaining them.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner