The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |  cover image

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

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Why Should I Care About This?

C stands for care. In other words, why should I care? This is the question that your customer is asking every time they come across any piece of content - let alone yours. People actually care way more about losing their health, wealth, time and happiness than gaining them.

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